The reasons to start an affiliate cashback business program is to increase the visibility of your cashback website, brand name, and products, as well as increasing your income. As most affiliates will work hard to send well-converting visitors, much of the traffic received from very good quality affiliate banners, thus making it likely they will buy cashback products. There are different approaches for the publisher looking to start an affiliate program:
The main reason for choosing to join an affiliate network as an advertiser would be the simplicity of it all. Most networks have more or less intuitive interfaces, making the task of setting it all up an easy one.
Another important manner is the affiliate code generated. Will it point to your cashback website directly or will it point to the affiliate network? If you get the links to point to your site directly you gain in link popularity, if the links point to the affiliate network, they gain it all. Prices, as mentioned, vary widely. Be sure to see what they charge for setting it up, and remember to look out for fixed costs. If you pay only a percentage of your affiliates sales, you know you will make money. If there are many fixed costs, you might end up losing money.
For a good list of affiliate networks go here.
Affiliate cashback software:
Buying affiliate cashback software eliminates much of the costs of affiliate networks, but you - or your company - needs to maintain it yourself. While this might sound hard, it's actually very easy. Make sure you look at the demo of any affiliate cashback software you are thinking of buying, as well as reading up on forums or similar to see what others think about the affiliate program and software. With a standalone affiliate program, you are the one in charge of both running it and promoting it.
Affiliates of today are often experienced and are looking at websites in a much more critical manner than your visitor, so make certain your affiliate program pages are of a very good standard, otherwise you might scare potential affiliates to competing affiliate programs. Be sure to see what your competitors are offering their affiliates, and try to offer a few more percentages. This will often make your affiliate program more appealing and will, and in some affiliate program directories, make your program rank higher.
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